Interactive Shopping Project / 2 /

Launching event for the Natural Shopping Center APPIA NEW

Natural Shopping Center APPIA NEW Launching Event
Roma, December 5th, 2010

Installation by InteractionDesign-IED

1. Green Village, IED Library, Via Casilina, 57
2. Under Control, Marella, Via Appia Nuova, 11
3. Urban Cave, Minieri Gioielli, Piazza Re di Roma, 41

InteractionDesign-IED Lab coordination by: Daniele Mancini
Project by: Daniele Mancini with Laura Negrini
Interaction Design: Franz Rosati, Guido Maciocci
Video Design: Sabrina Fasano, Martina Biffa

With the help of the students
Digital and Virtual Design: Daniel Bedusa, Angelo Simone Crociani, Andrea Incardona, Alessandro Alpago
Interior Design: Carlo Bindi
Graphic Design: Andrea Dall’Anna, Oriana di Stefano

In basic design we trust | in disobedience we teach | in solidarity we live


UNPACKED is an agile and fresh Office supporting a wide range of creative activities. Mainly is a common ground for speculations over cross-fertilizing projects involving diverse disciplines including art, architecture, urban planning, photography, design, business innovation, teaching, communication and more.

UNPACKED unveils the opportunities hidden into the folds of obvious and banal, through architectures, installations, exhibitions, performances, workshops, various experiments of communication and relational design, instant and spontaneous playgrounds, experments inbetween digital and analog.

The office based in Rome started in January 2005 thanks to the Young Entrepreneurs European funds “Sviluppo Italia” and is currently driven by Daniele Mancini and Irene Rinaldi, both architects and educators