Museo Manzù in Ardea goes interactive

Please, Touch Me! Device for interactive communication in museums

Workshop curated by UNPACKED for Museography and Museology Class (M. Vittoria Marini Clarelli, A. Criconia) 2005-2006, First School of Architecture, Roma “La Sapienza”

We’ve guided the students exploring different way to make the visitors experience more engaging through interactive devices most of the time low tech based. Our case study was the collection of sculpture of the artist Manzù in Ardea, very few kms far from Rome

The grafting of innovative technologies that are often invisible and miniaturized into the museum context opens up unexpected communicative horizons in terms of both the visitor experience and the curatorship of content. In fact, unlike static and untouchable museum-repositories, so to speak interactive museums by leaving the possibility of exploring the contents through manipulation and gestures, promote on the one hand a greater sensory involvement on the other hand the exploration of new modes of communication (the dramatization of narrative, theatricalization, magical fascination etc.). In this framework, architecture and staging become a kind of tool for staging an event in which directors, authors, actors and spectators mingle. The workshop aimed to provide the operational tools for the conception of interactive communicative scenarios within the Manzù collection in Ardea.

L’innesto di tecnologie innovative spesso invisibili e miniaturizzate nel contesto museale, apre orizzonti comunicativi inaspettati sia per quanto riguarda l’esperienza di visita che la curatela dei contenuti. Infatti a differenza dei musei-repositorio statici e intoccabili, i musei per cosi’ dire interattivi lasciando la possibilitàdi esplorare i contenuti attraverso la manipolazione e la gestualità, promuovono da una parte un maggior coinvolgimento sensoriale dall’altro l’esplorazione di nuove modalitàdi comunicazione (la drammatizzazione dellaa narrazione, la teatralizzazione, la fascinazione magica etc.). In questo quadro l’architettura e l’allestimento diventano una sorta di strumento per la messa in scena di un evento in cui registi, autori, attori e spettatori si confondono. Il workshop ha avuto l’obiettivo di fornire gli strumenti operativi per la concezione di scenari comunicativi interattivi all’interno della collezione Manzù di Ardea.

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// What is

UNPACKED Studio is a professional practice based in Rome (Italy) operating within the traditional fields of architecture and urban planning but also interested in exploring the contemporary through other creative approaches.

// What we do

UNPACKED Studio provides services in the fields of Design, Communication, Architecture, Urban Planning, Participatory Process, Innovative Education and Research.

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// Mission

UNPACKED Studio is a common ground for speculations over cross-fertilizing projects involving several professionals from diverse disciplines. We like experimenting cutting-edge approaches between digital and analog.

// Who we are

UNPACKED Studio has been founded by Daniele Mancini and Irene Rinaldi, both architects and educators.

Daniele Mancini is Ph.D. in Theory of Architecture. He worked in France at Jakob+ MacFarlane Architects and in The Netherlands at Wiel Arets Architects. He is currently involved in teaching activities at IED Istituto Europeo di Design di Roma.

Irene Rinaldi worked in Spain at De La Puerta Architects and in Italy at Schiattarella Associati where participated to the design of Italian Pavillon for the Japan Expo 2005 in Aichi (Nagoya)

UNPACKED Studio started in January 2005 thanks to the Young Entrepreneurs European funds “Sviluppo Italia”.