The Cow Project

We got an honorable mention here at UIA Turin 2008 Info Point competition! Shortly, the concept of our entry:

How can Architecture face the challenges of economical and social mega-trends due to fast and explosive worldwide changes of the last decades? We do believe in Architecture wrapped around concrete issues giving realistic answers, and not the other way around. Only in this way Architecture can be called really “sustainable”. In our specific case Architecture is conceived around a cow, meant to be a metaphor of hte worldwide growing consumption (in the next 20 years the meat request will grow of 50%). The cow also symbolizes the natural cycling transformation of goods and materials. Our Architecture is made of industrial reusable components (scaffolding structures, corrugated metal sheets), recyclable materials like OSB, PVC fabric, straw bales and products of the cow living cycle like milk and manure. It’s an Architecture that lives and explains itself with the consumption of straw, the production of milk, the manure growing producing methane and the vitality given by visitors participation.

Project by: Andrea Cattabriga, Daniele Mancini and Irene Rinaldi with Bruno Losegno, Rachele Cacciani, Maria Gherardi.
Graphic by: Andrea Cattabriga

Link to the Project page (Exhibition Design Lab)


// What is

UNPACKED Studio is a professional practice based in Rome (Italy) operating within the traditional fields of architecture and urban planning but also interested in exploring the contemporary through other creative approaches.

// What we do

UNPACKED Studio provides services in the fields of Design, Communication, Architecture, Urban Planning, Participatory Process, Innovative Education and Research.

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// Mission

UNPACKED Studio is a common ground for speculations over cross-fertilizing projects involving several professionals from diverse disciplines. We like experimenting cutting-edge approaches between digital and analog.

// Who we are

UNPACKED Studio has been founded by Daniele Mancini and Irene Rinaldi, both architects and educators.

Daniele Mancini is Ph.D. in Theory of Architecture. He worked in France at Jakob+ MacFarlane Architects and in The Netherlands at Wiel Arets Architects. He is currently involved in teaching activities at IED Istituto Europeo di Design di Roma.

Irene Rinaldi worked in Spain at De La Puerta Architects and in Italy at Schiattarella Associati where participated to the design of Italian Pavillon for the Japan Expo 2005 in Aichi (Nagoya)

UNPACKED Studio started in January 2005 thanks to the Young Entrepreneurs European funds “Sviluppo Italia”.