Interactive shopping project / 3 /

The Green Village Session

Interactive Shop Project // The Green Village Session

Roma, May 3rd // h.20.00 / 22.00
IED Library, Via Casilina, 57

Interaction prototyping and installation by:


The installations presented are the new experiments for the Natural Shopping Center APPIA NEW. The theme investigated is about the relationship between human kind and the nature into the contemporary mediated metropolis: The Green Village. Unexpected reactions into the virtual dimension are triggered by some behaviours into the real.

1. The Urban Gardener 2.0. Digital vegetation for interactive gardeners.
2. From the Bud to Flower. Flower homage from a virtual flaneur
3. Floating Reeds.
4. Fratelli d’Italia. Tribute for 150° anniversary of united Italy.

/////// Credits

Project by: Daniele Mancini with Laura Negrini
Art direction: Daniele Mancini
Interaction Design and Technology: Franz Rosati with Guido Maciocci
Digital Design: Sergio Alberini
Video Design: Virgilio Matteo Giunta

////// Studens involved:
Antonio Labbro Francia, Emanuele Macri (Digital&Virtual Design)
Sabrina Fasano, Martina Biffa (Video Design)
Rocco Cavalera, Marco Testa, Damiano Cesarini (Sound Design)

////// Thanks to:

Francesca Castenetto e Valeria Nardoni (Communication)
Pino Maccaroni (Logistic)
Riccardo Tretene (Technology Direction)
Valerio Spinelli (IED Graphic Designer)
Alessia Tuveri (Visual Art Dept.)



// What is

UNPACKED Studio is a professional practice based in Rome (Italy) operating within the traditional fields of architecture and urban planning but also interested in exploring the contemporary through other creative approaches.

// What we do

UNPACKED Studio provides services in the fields of Design, Communication, Architecture, Urban Planning, Participatory Process, Innovative Education and Research.

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// Mission

UNPACKED Studio is a common ground for speculations over cross-fertilizing projects involving several professionals from diverse disciplines. We like experimenting cutting-edge approaches between digital and analog.

// Who we are

UNPACKED Studio has been founded by Daniele Mancini and Irene Rinaldi, both architects and educators.

Daniele Mancini is Ph.D. in Theory of Architecture. He worked in France at Jakob+ MacFarlane Architects and in The Netherlands at Wiel Arets Architects. He is currently involved in teaching activities at IED Istituto Europeo di Design di Roma.

Irene Rinaldi worked in Spain at De La Puerta Architects and in Italy at Schiattarella Associati where participated to the design of Italian Pavillon for the Japan Expo 2005 in Aichi (Nagoya)

UNPACKED Studio started in January 2005 thanks to the Young Entrepreneurs European funds “Sviluppo Italia”.