Interactive shopping project / 3 /

The Green Village Session

Interactive Shop Project // The Green Village Session

Roma, May 3rd // h.20.00 / 22.00
IED Library, Via Casilina, 57

Interaction prototyping and installation by:


The installations presented are the new experiments for the Natural Shopping Center APPIA NEW. The theme investigated is about the relationship between human kind and the nature into the contemporary mediated metropolis: The Green Village. Unexpected reactions into the virtual dimension are triggered by some behaviours into the real.

1. The Urban Gardener 2.0. Digital vegetation for interactive gardeners.
2. From the Bud to Flower. Flower homage from a virtual flaneur
3. Floating Reeds.
4. Fratelli d’Italia. Tribute for 150° anniversary of united Italy.

/////// Credits

Project by: Daniele Mancini with Laura Negrini
Art direction: Daniele Mancini
Interaction Design and Technology: Franz Rosati with Guido Maciocci
Digital Design: Sergio Alberini
Video Design: Virgilio Matteo Giunta

////// Studens involved:
Antonio Labbro Francia, Emanuele Macri (Digital&Virtual Design)
Sabrina Fasano, Martina Biffa (Video Design)
Rocco Cavalera, Marco Testa, Damiano Cesarini (Sound Design)

////// Thanks to:

Francesca Castenetto e Valeria Nardoni (Communication)
Pino Maccaroni (Logistic)
Riccardo Tretene (Technology Direction)
Valerio Spinelli (IED Graphic Designer)
Alessia Tuveri (Visual Art Dept.)


In basic design we trust | in disobedience we teach | in solidarity we live


UNPACKED is an agile and fresh Office supporting a wide range of creative activities. Mainly is a common ground for speculations over cross-fertilizing projects involving diverse disciplines including art, architecture, urban planning, photography, design, business innovation, teaching, communication and more.

UNPACKED unveils the opportunities hidden into the folds of obvious and banal, through architectures, installations, exhibitions, performances, workshops, various experiments of communication and relational design, instant and spontaneous playgrounds, experments inbetween digital and analog.

The office based in Rome started in January 2005 thanks to the Young Entrepreneurs European funds “Sviluppo Italia” and is currently driven by Daniele Mancini and Irene Rinaldi, both architects and educators